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CASE  STUDY

Kyoto Tourism Federation: Showcasing Kyoto digitally to the world, including China

Kristin Lin

About Kyoto Tourism Federation

Kyoto is considered the cultural capital of Japan by many, and as a result, a major tourist destination for travelers globally.

Fushimi Inari Shrine at Kyoto (Source: Unsplash)

The Kyoto Tourism Federation is the area’s official local government agency whose purpose is to promote cultural tourism for the area.

In 2019, Japan welcomed ~10 million visitors from China. Chinese visitors also spent ¥1.77 trillion the same year, making them the largest revenue contributor in Japan.

– Japan Tourism Agency, Nippon.com

Determined to make travel information accessible and even find creative ways to promote tourism online, the federation valued its website as an important digital touchpoint for tourists.

Especially in the face of changing border policies and the pandemic, it was more important than ever to have a highly-performant, fully interactive website.

The Website

Web Project: www.kyototourism.org
CMS: WordPress
Web Agency: dayalive

The website was beautifully designed across various touchpoints and performed as designed, globally.

That is, except in China.

The Challenges

While the website was built with modern best web practices, the official Kyoto Tourism Federation website encountered a combination of code-based and infrastructural incompatibilities commonly found across almost all foreign websites.

These factors contributed to the site...

Taking 2-3x longer to load from China missing critical visual components including maps and videos

Facing a higher bounce rate than visitors globally, despite the fact there was localised content on the site designed specifically for China visitors

With this in mind, the Kyoto Tourism Federation used Chinafy.

How to test websites in China?

The Numbers

Before Chinafy: Inconsistently loading between 8 seconds and 20 seconds
After Chinafy: Fully loaded in 6.8 seconds on average

See a time series analysis comparing the Kyoto Tourism site before Chinafy (original site, in grey) vs after Chinafy (Chinafy preview, in blue) below:

The best part? Kyoto Tourism’s website now loads faster in China with Chinafy than it does globally.

👉 Test Kyoto Tourism Federation’s website, in real-time!

Anything else?

In addition to improving performance, the Kyoto Tourism Federation was also able to -

Deliver a VPN-free visitor experience in China

Optimise their current experience without needing to build a separate site, local licenses, or hosting onshore in China

Continue to manage content from WordPress, as they and their agency, normally would

Improve SEO performance in China with increased indexability across Chinese search engines

Want to optimise your Enterprise Website in China? Get in touch with Chinafy!

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

Try now

Code Test

Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

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Resource Test

Compare the speed and resource compatibility of a webpage delivered from US versus China

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Visual Speed Test

See how fast (or slow) your website loads in China, literally. Compare your real-time results for US, Beijing, Shanghai, and Guangzhou.

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China SEO Basic Test

Compare how many pages of your site are indexed by the world's major search engines

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Chrome Extension

Install our chrome extension and know how well a page performs in China straight from your browser.

Coming Soon

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Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."