Over $50 billion of Soybeans, fruits, starches, and other vegetable products are imported in China every year. Address a growing market for consumer health foods, agri-technology, and foreign investment opportunities with an informative, professional, high-performing web presence.

“Online shopping and social media are changing the game at a rapid rate….this is something we must use to our advantage by ensuring full and transparent information is available to the consumer and authenticity processes are in place to gain consumer trust and confidence.”
Anna Campbell
Managing Director of AbacusBio

Outbound investment continues to play a central role in China’s Agricultural Sector Strategy

Kandor Media
China’s National Bureau of Statistics reports that foreign investment in farming, forestry, and fishing grew fivefold from 2010 to 2016 - reaching nearly US$3.3 billion. 

Increasing reliance on food imports, concerns about national food security, and a rising stock of foreign reserves are among the factors that continue to propel growth in the agriculture sector's outbound investment.

Strategic Partnerships, Joint Ventures, & Acquisitions

Distribution at scale

China’s country-wide bid towards agricultural modernisation continues to pave the way for numerous strategic partnerships in the agri-business sector between foreign companies and local players. 

Over the past few years, these include but not limited Alibaba Group’s strategic listing of AGCO Corporation’s large farm machinery through the pervasive e-commerce platform Taobao, and Jingdong Group and Japan’s Mitsubishi Chemical Holdings. Recent notable acquisitions also include ChemChina’s aquisition of Syngenta, Shuanghui International’s purchase of Smithfield Foods, and COFCO’s purhcase of Noble Agri and Nidera. 

Changing consumer preferences

Chinese diets are focused more on quality, style and health

Chinese look overseas for higher quality produce. As middle class grows, and education improves, there’s increasingly a demand for imported Organic and higher quality produce.

Websites are the first point for visibility and contact - especially in B2B and business to government correspondences. Ensure that your non-Chinese agri-businesses site is effectively delivered to maximise conversion opportunities across borders.

China’s investment in foreign agriculture totalled

$26 Billion

in 2016, with investments in 100 countries
China’s outward agricultural investment in Asia was 


by year end of 2016, in contrast to 15% in Europe, and just 2% in North America
In less than a decade, China’s agricultural grew


with focus on investments shifting from farming and materials to business acquisition

“China’s Foreign Agriculture Investments” United States Department of Agriculture 2018

Key features

Chinafy empowers multi-regional businesses in the Agriculture industry to optimise their web performance, accelerate their site distribution, and ensure China-compatibility.
Image Optimization

Our platform helps to intelligently format your images to deliver the best possible combination of quality, file format, and auto resize according to your user’s browser and device.
Custom SSL Certificate

SSL comes standard. However, we allow you to upload, at your option, any custom SSL certification you purchase.
Rule-Based Editing

Save time and reduce time to market by resolving your China-incompatible resources in bulk. Whether you have one page or hundreds, our algorithms help you apply intelligent rule-based actions across all affected instances at once,
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