Chinafy for Twilio Segment

Do websites using Twilio Segment work in China? Not quite. Learn more about using the only China Web Compatibility solution to date with your existing tech stack.

Try Chinafy for free

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Is your website loading slowly in China?

Many websites load slowly in China, partly because they rely on third-party services, such as assets from marketing platforms like Twilio Segment. Even when sites appear to load, packet loss often prevents full delivery of resources, resulting in a broken experience.

Twilio Segment in China

Twilio Segment's platform is not officially blocked in China, but websites that use its core features (like real-time data collection, analytics and customer success tools) often perform poorly in China.

Bolt on Chinafy to deliver a version of your website fast, fully, and securely to visitors in China with no code rewrites or re-hosting required.

By combining infrastructural, file, and code-level optimisations across websites as a whole, Chinafy is able to optimise both onshore and offshore web experiences at scale.

Does your website work in China?

Enterprise, Cloud-Native Experience

Complement your Twilio stack with solutions designed for security & scale.

• Up to 25x Service Level Agreements

• ISO 27001 Certified Security  

• Multi-Site management solutions

• Custom Infrastructure

Learn more about Chinafy for Enterprise >

Market-defined Audiences

What works well in China doesn’t work well globally, and vice versa.

Chinafy uses Geo-IP based routing so that with the same domain, you can automatically send the right experience to the right audience.

Learn more about How Chinafy Works >

What's the process?

Submit your siteStep 1

We'll scan your site to create a Chinafy version, and generate your plan.Step 2

Once you subscribe, our engineers then set-up and test your Chinafy site.Step 3

Launch your Chinafy site with a quick 15 minute DNS update.Step 4

For more information on custom processes for Enterprise sites, please contact Enterprise Sales.

Confidently optimise with Chinafy

Your WordPress site can be optimised for China in just 1.5 weeks instead of months or years. Optimise your offshore site or get expert support to go onshore.

From optimising Osaka’s largest scale shopping malls...

In under two weeks, the Umeda Osaka team's agency was able to -

Accelerate the Umeda Shopping website by at least 16.5x, from 46.3s to 2.8 seconds page complete

Successfully resolve previous Google Analytics tracking issues

Continue managing their WordPress website as they normally would, from Japan, while ensuring high-performance in China

Check out the case study >

…to the Asia branch of a leading UK private school

Speed improvement of 5.4x faster on average, from incompletely loaded at 25.2 seconds to 4.7 seconds page complete

Deliver their site with full interactivity, including previously inaccessible videos and a custom application portal

Learn how Chinafy helps companies increase traffic and engagement, while saving thousands in cost >

Every Touchpoint Matters

Brands who’ve built WeChat campaigns, launched Baidu advertising campaigns, or seeded Weibo content use Chinafy because the website is the brand’s digital foundation. Start with making your Sitecore website load fast and fully in China using Chinafy, then, grow with our expert partners.

Best practices, made default

With Chinafy, there is no need to build and re-host an Sitecore site or microsite from scratch.

Integrate Chinafy to apply ongoing, improved intelligent resource optimisations, and tap into a fully-managed hosting & CDN stack.

Read how Chinafy has helped brands increase traffic and engagement, while saving thousands in cost >

Twilio Segment in China FAQ

What is Twilio Segment and how does it work?

Twilio Segment is a customer-data platform that collects web, mobile and server-side event data through a single API, transforms it and routes it in real time to warehouses and 700-plus downstream tools.

Does Twilio Segment work in China?

Twilio Segment is not officially blocked in China, but its core features (like real-time data collection, analytics and customer success tools) do not work reliably and certain features have been discontinued due to regulatory restrictions such as outbound calls to mainland China. Many of Segment's third-party resources on its platform, like JavaScript libraries, load slowly or fail entirely due to Segment's infrastructure being hosted outside China. This also means that websites using Twilio Segment often face similar challenges for visitors in China.

Do I have to rebuild my site for China if I'm using Twilio Segment?

No. You can bolt Chinafy onto your existing stack and launch a China-optimized version in about two weeks, with no code rewrites or re-hosting required. Rebuilding your site for China and securing an ICP license along with other prerequisites to onshore hosting can take six months or more and add significant cost.

Note: Some businesses may still require local hosting and an ICP license depending on their operations and business needs. For those, Chinafy can support onshore configurations. Always consult your legal/compliance team as needed.

Read more | Onshore hosting in China: why your website still loads slowly

Do I need an ICP licence for a site using Twilio Segment?

An ICP filing or license is legally required only if you opt for mainland China hosting or use a China-based CDN where ICP compliance is mandatory. This requirement applies to any website that is physically hosted within China or utilizes China-based infrastructure - regardless of the CMS or site-building platform being used.

Disclaimer: This content is for general informational purposes only and does not constitute legal advice. For compliance guidance, please consult with your legal counsel or approved regulatory advisors.

Read more | What is an ICP license?

What China data compliance rules do we need to plan for?

If you are using Twilio Segment from outside China and are exporting Chinese personal information, the Personal Information Protection Law (PIPL) applies:

- Applies extraterritorially to any foreign company that “targets or serves” users in China, such as when Chinese leads enter a global CRM.

- Requires specific consent and, when you exceed ~1 million records or handle sensitive data, may require a security assessment, data localization or regulator-approved transfer mechanisms.

Does adding a China CDN solve Twilio Segment performance issues?

A China-based CDN can improve loading speeds as static assets will be delivered from a node closer to the end user. However, as with onshore hosting, a China CDN only solves part of the problem with cross-border China web performance. A CDN does not handle for third-party resources, which are often the primary technical reason why a site using Twilio Segment performs poorly in mainland China.

How can I test my site’s performance from China?

You can test your site's performance using Chinafy’s Global Speed Test or Visual Speed Test to compare load times, TTFB and third-party resources inside vs. outside China.

How long does a Chinafy deployment take and what results can I expect?

Typical implementation is 1.5-2 weeks and results in sites that can load 6-8x faster for Mainland China visitors.

How does Chinafy optimize sites for China?

- Generates a version of your website for China visitors without affecting your current site.

- Combines both in-person and platform-level features to detect and replace blocked or slow resources that cause loading delays.

- If you're hosting offshore, Chinafy routes China-IP-based traffic to the China-optimized version of your site. If you're already hosting onshore, all your traffic will see the optimized version for China visitors.

- Chinafy then keeps your China-optimized site in sync with your global one, so any content changes are reflected accordingly.

End-to-End Solutions

Transparent, go-to-market solutions trusted by Fortune 500s. Powered by our official partners including the #1 Cloud Provider in China, award-winning marketing agencies, LSPs and more.

ICP License

Navigate the complex ICP license process with Chinafy and Alibaba Cloud.

Hosting in China

Compliment your existing website stack with a hosted onshore equivalent.

WeChat Marketing

Work with award-winning digital agencies to launch WeChat Mini-programs & manage your Social Media presence.

Paid Advertising

Strategise cross-channel, advertising campaigns for China with experts who’ve worked with Citibank, Huawei, and more.

Translation & Localisation

Comprehensive translation and localisation solutions, optimised with Chinafy.

Other Services

Let us know what you need and we’ll help you strategize your next steps.

Grow your reach with our additional services >

Don't just take our word.

IMAGE SOURCE: NOLATO

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for NolatoFor more Chinafy customer stories >

Image Source: SnapEDA

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDAFor more Chinafy customer stories >

Image Source: Global Alumni

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

- Ignacio Cerro, CFO, Global Alumni for MIT Professional EducationFor more Chinafy customer stories >

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar CorpFor more Chinafy customer stories >

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager For more Chinafy customer stories >

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."

Kevin Denham, Technical Director at ADM ProductionsFor more Chinafy customer stories >

Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

Kevin Denham, Technical Director at ADM Productions

To start, please share a bit more about you.

Which website do you want to Chinafy?

Tell us your name?

What best describes your company role?

What's your Work Email Address?

What would you like to discuss?

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Thanks for getting in touch!

One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results

2 - Your Custom Plan

3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.

Please feel free to check out our case studies or blog in the meantime.

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Frequently Asked Questions

Limited to Vimeo?

Do I need to Chinafy my site?

How long does it take to set-up?

Chinafy for Twilio Segment

Twilio Segment in China

Enterprise, Cloud-Native Experience

Market-defined Audiences

What's the process?

Confidently optimise with Chinafy

From optimising Osaka’s largest scale shopping malls...

…to the Asia branch of a leading UK private school

Every Touchpoint Matters

Best practices, made default

End-to-End Solutions

ICP License

Hosting in China

WeChat Marketing

Paid Advertising

Translation & Localisation

Other Services

Don't just take our word.

Frequently Asked Questions

SOLUTIONS

FEATURES

OTHER SERVICES

Industry Solutions

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LEGAL

SUPPORT

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