What is Baidu and how to get started

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China Tech 101: Baidu

Baidu is the dominant Chinese search engine with a 70% market share in the search engine ecosystem.

HOME / China TECHNOLOGIES /

Baidu

PARENT

Baidu, Inc.

GROUP

PARENT COMPANY

company

RELATED COMPANIES

WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

Yes (The Baidu app is blocked in India)

ABOUT Baidu

Baidu is the dominant Chinese search engine with a 70% market share in the search engine ecosystem.

Powering search queries for map, image, video, and news, Baidu is modeled similarly to Google with the exception of its unique SEO ecosystem entirely in Chinese. Dominantly used by Chinese across all tiers of cities for everyday questions and products search, Baidu is the first touchpoint for any foreign business localising for users in China.

Founded by Baidu Inc, a technology company specialising in artificial intelligence and internet services, Baidu is associated with a number of other products including Baidu Wangpan (previously Baidu Cloud), query-based search community Baidu Baike (akin to Wikipedia), Baidu News, Baidu Zhidao (akin to Quora) and more.

Baidu's search page is modeled similarly after Google.

Active Users:

174 million daily users updated in 2019

Target Demographic:

China's msot search engine users

Suitable For:

Foreign brands seeking to increase brand visibility and conversion in China.

Available Language(s):

Chinese

Learn More

Homepage

GETTING STARTED

Baidu is most widely used by companies for two purposes: Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

SEO

To get started with Baidu SEO, sign up with a phone number registered in China.

SEM

To get started with Baidu SEM, speak to a Baidu representative directly (Chinese only). Alternatively, there are also other agencies offering Baidu advertising service.