TL;DR: Wix websites are currently inaccessible in mainland China due to network restrictions. Web performance tests in Beijing, Shanghai, and Guangzhou experience connection failures for Wix-hosted domains, confirming a China-specific issue. Wix sites have historically faced performance issues in China due to code-based incompatibilities and China’s unique infrastructure but the current network restrictions reduce performance from slow loading to not loading at all. If you’re using Wix and need visitors in China to have access to your site, talk to Chinafy to receive a tailored action plan for your Wix site to ensure your brand is still reachable for your China audience.

Most if not all Wix sites are currently unreachable for visitors inside mainland China based on date of writing.

Marketers relying on the platform might see pages failing to load, organic traffic dropping to zero inside the mainland China market, and paid campaigns redirecting users to blank screens. The loss of visibility can quickly erode brand trust, stall lead generation, and waste advertising budgets.

This article summarizes Chinafy’s July 2025 findings for Wix performance in mainland China, as well as recapping long-standing performance issues and providing some remediation paths for teams that need a live, fully functional site in China.

What happened to Wix websites in China in 2025?

Wix sites are currently inaccessible in mainland China due to network restrictions impacting the platform. This means visitors will likely run into timeout errors when they load a Wix website from a browser in China. This is a developing situation subject to official updates from Wix.

Did Wix websites used to work in China?

Prior to the current performance issues, Wix has been historically prone to performance challenges in China. Even if pages eventually loaded, sites often took a very long time to load fully or would run into functionality issues. Studies from a few years ago showed some load times exceeding 50 seconds even on high-speed local connections. Reasons for this included:

Edge locations outside China – The data centres that hold Wix content sit outside of China, primarily in the US and Europe. The geographical distance adds latency for every external asset that the website needs to fetch.

Large page packages – Wix sends many JavaScript files to make its drag-and-drop features work. Each file is a separate delivery that must travel from Wix’s servers to China before it shows up for the user.

External services – A typical Wix site pulls fonts, analytics and other assets from third-party domains such as Google. External calls can slow things down or fail entirely if the domain is restricted in mainland China.

These infrastructure incompatibilities mean marketers have always faced elevated bounce rates and incomplete page renders. And the recent development has led to Wix pages no longer loading at all.

Chinafy tests Wix websites in China

Chinafy’s research team tested Wix domains to diagnose the underlying issues that were arising in mid-2025.

Here’s the technical breakdown:

Setup: The Chinafy team triggered browser and URL checks from nodes in Beijing, Shanghai, and Guangzhou to see what the browser would see in mainland China. To test whether the issues were domain- or network-based, Chinafy switched the DNS record to point to a Chinafy domain, which also routes traffic through an optimization layer.

Before optimization: The browser outputs a blank page followed by a timeout error after approximately 75 seconds even on a stable wifi network.

After Chinafy optimization: The browser outputs a full page render within 3 seconds of the first contentful paint.

The only change was the delivery stack, underscoring that the current reachability issues sit at China’s network level. Wix sites also perform normally outside of mainland China, indicating that this is indeed a China-specific problem.

From a business perspective, an unoptimized Wix site currently offers Chinese visitors no usable content. Search engines like Baidu can’t properly crawl pages, incoming links break, and paid media traffic bounces immediately. If you’re seeing any of these issues with your Wix site, here are some recommendations for next steps.

How to make your Wix site work in China

Talk to Chinafy

Chinafy offers a free scan that checks which parts of your current Wix site fail in China and then sends back a tailored action plan, including cost, timeline and projected speed after optimizations.

Re-platform through a partner agency

For teams ready to move away from Wix, Chinafy’s partner agency can migrate your current website into Webflow or WordPress in as little as one week, subject to variation based on complexity. Once migrated, the new site can be optimized for China in about two additional weeks, with little to no engineering lift from your side. Your global audience sees no change, while Chinese visitors reach a live, fast version.

Wix pages no longer reach visitors inside mainland China, and leaving a site in its current state could mean losing conversions from your Chinese audience. To determine which approach suits your team, schedule a consultation with Chinafy to receive a roadmap, budget, and timeline so that your China presence can be live again within weeks, not months.