China Tech 101: Youku
Youku is often referred to as the Youtube of China and is China’s third largest video platform after Tencent Video and iQIYI.









Youku is often referred to as the YouTube of China and is China’s third-largest video platform after Tencent Video and iQIYI

Youku produces ts in-house shows, many of which are household names in China.

While parallels are drawn to YouTube for Youku’s user-generated content - unlike YouTube, Youku is also known for a diverse mix of original TV shows and long-form user-generated content.

Partnered with over 1,500 licensed networks, each with their own loyal following, Youku makes an exceptionally effective content platform for those looking to reach local Chinese audiences across various demographics.

As part of the Alibaba Group, Youku ads operate on algorithms informed by the Alibaba ecosystem and are thus favored by many e-commerce brands as their China ad platform of choice.

500 million updated in2020
Heavy content consumers looking for professionally produced original shows
Media organisations, or e-commerce sites/brands looking an outlet for local ad placement


Youku Viewers

Create an account via SMS or social login (Taobao, Alipay, WeChat, QQ, or Weibo)

Youku Advertising

To advertise on Youku, costs range from RMB¥0.3 to RMB¥140 Cost Per Thousand (CPM). Refer to Youku's full fee schedule here.

Youku's fee schedule is available online.

You may also contact their team directly at +86 010-058851881.

Youku Partnership

For partnership enquiries, email

Business Requirements

(Not specified)

Make your website work in China
Enter in a few details and one of our Chinafy team members will reach out to you shortly with a plan and next steps to 'Go Live' in China.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.
Please feel free to check out our case studies or blog in the meantime.
[[embed: get started form inline type]]

Notey will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.