What is Youku and how to get started

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China Tech 101: Youku

Youku is often referred to as the Youtube of China and is China’s third largest video platform after Tencent Video and iQIYI.

HOME / China TECHNOLOGIES /

Youku

PARENT

Alibaba Group

GROUP

PARENT COMPANY

company

RELATED COMPANIES

WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

Yes (The Youku app is blocked in India)

ABOUT Youku

Youku is often referred to as the YouTube of China and is China’s third-largest video platform after Tencent Video and iQIYI.

Youku produces ts in-house shows, many of which are household names in China.

While parallels are drawn to YouTube for Youku’s user-generated content - unlike YouTube, Youku is also known for a diverse mix of original TV shows and long-form user-generated content.

Partnered with over 1,500 licensed networks, each with their own loyal following, Youku makes an exceptionally effective content platform for those looking to reach local Chinese audiences across various demographics.

As part of the Alibaba Group, Youku ads operate on algorithms informed by the Alibaba ecosystem and are thus favored by many e-commerce brands as their China ad platform of choice.

Active Users:

500 million updated in2020

Target Demographic:

Heavy content consumers looking for professionally produced original shows

Suitable For:

Media organisations, or e-commerce sites/brands looking an outlet for local ad placement

Available Language(s):

Chinese

Learn More

Homepage

GETTING STARTED

Youku Viewers

Create an account via SMS or social login (Taobao, Alipay, WeChat, QQ, or Weibo)

Youku Advertising

To advertise on Youku, costs range from RMB¥0.3 to RMB¥140 Cost Per Thousand (CPM). Refer to Youku's full fee schedule here.

Youku's fee schedule is available online.

You may also contact their team directly at +86 010-058851881.

Youku Partnership

For partnership enquiries, email hzgy@service.alibaba.com.

Business Requirements

(Not specified)

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