China Tech 101: iQIYI
iQIYI is China's most watched video-streaming platform and network behind China’s highly successful shows. The network is amassing millions of paying subscribers with its original content.









iQIYI is China's most-watched video-streaming platform and network behind China’s highly successful shows. The network is amassing millions of paying subscribers with its original content. 

With at least 65% of its content produced in-house, iQIYI is also the network behind the nation's household names such as "Story of Yanxi Palace" which had a record-breaking 15 billion views on the day its finale released.

iQIYI features a mix of content ranging from in-house to user-generated content.

In addition to professionally-produced content, iQIYI also contains professional user-generated content.

The Baidu-owned platform is a brand favorite among advertisers and media companies with Baidu-informed algorithms for local marketing campaigns.

135 million daily active users updated in 2018
Heavy content consumers who are particularly fond of reality shows, soap drama, movies or short videos. On average, 1.6 hour is spent on iQiYi per user every day.
Influencers, influencers marketers, or brand marketers with a storytelling focus


iQIYI offers partnerships ranging from content collaboration to advertising. To get started,

Content collaboration: Choose the type of your content (literature, film, children shows, animations, etc) and log in with your iQIYI account.

Advertising: Submit your company information to the iQIYI team including your business name, business nature, name of the contact person, and your business location.

3. (Optional) Verify your account with "V". iQIYI verifies accounts on different tiers with its color-coded V system to help brands promote visibility and protect the copyright of the original content.

Enterprise: blue V

Influencer: yellow V

Original content creator: green V

Business Requirements

To become a verified Enterprise account holder, you must have a business license registered in China. Refer to iQIYI's official guideline for the most updated details.

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