China Tech 101: Tencent Video
Tencent Video is China's second-largest video-streaming platform.

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ABOUT Tencent Video

Tencent Video is China's second-largest video-streaming platform. Its most popular categories include China-made animation shows and TV shows. Original content accounts for over 65% of its platform. 

The Tencent-owned platform competes fiercely with Baidu-owned iQIYI for the title to be industry's number one.

Tencent Video streams a mix of professional shows and UGC videos.


500 million monthly active users updated in 2020
Long-form content consumers who are particularly fond of soap drama, animation, and movies
Advertisers, content marketers
Chinese

GETTING STARTED

Because of Tencent Video's popularity in China, it is commonly used as an advertising platform. To get started,

1. Sign up for a Tencent ad account with a China-registered phone number, QQ number, and or log in with your WeChat account.

2. Get in touch with the Tencent Video advertising team for a consultation. You may also call their hotline (+86) 4000617810.

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