China Tech 101: Xigua Video
Xigua Video is China's rising video live-streaming and video-sharing platform by ByteDance.








ABOUT Xigua Video

Xigua Video is China's rising video live-streaming and video-sharing platform by ByteDance. Unlike its ByteDance sister TikTok, Xigua Video does not support video editing features and has a niche in streaming professionally-made long videos.

Xigua Video users may stream classic TV shows or watch organic video content made by others.

Initially launched as Toutiao Video in 2016, Xigua differentiates itself from other Bytedance-founded products (Douyin and TikTok) by focusing on longer-form user-generated content, movie streaming, and original productions.

Similar to YouTube, creators on Xigua receive shares of advertising revenue. As creators and the platform gain traction, this platform could offer new brand marketing opportunities.

270 million monthly users updated in 2019
Young content consumers interested in short form storytelling
Content marketers, influencer marketers, or B2C advertising


Individual users

Sign up on Xigua Video with your phone number or social logins.


Xigua Video (and other products by ByteDance) uses an ad platform powered by Ocean Engine. You may advertise your business either by placing bumper ads and out-stream ads. 

Similar to most video-streaming platforms, Xigua Video provides different formats of advertisement.

You may get started by leaving your phone number (China-registered) and company name for the Ocean Engine team to get in touch with you. 

Alternatively, you may also call their hotline at (+86) 400-601-0918.

Business Requirements

(Not specified)

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