What is TikTok and how to get started

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China Tech 101: TikTok

TikTok is a viral short video-sharing app that has quickly become a source for self-made celebrities and a phenomenon capturing the world's millennials.

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TikTok

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ByteDance

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company

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WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

As of 2020, while the US administration has issued an executive order barring ByteDance from operating in the country, its development is still ongoing and ByteDance’s future in the States remains uncertain.

ABOUT TikTok

TikTok is a viral short video-sharing app that has quickly become a source for self-made celebrities and a phenomenon capturing the world's millennials.

TikTok is the international version of Douyin except its own content and its user database. While the "same product", these two companies operate as separate entities.

That said TikTok's future in the U.S. remains uncertain.

Source: TechCrunch

Active Users:

800 million updated in 2020

Target Demographic:

Casual and fun content-loving young digital natives

Suitable For:

Influencer marketers, or content marketers specialised in short mobile videos

Available Language(s):

English

Learn More

Homepage

GETTING STARTED

Individual Users

Sign up on TikTok with your email or social logins.

Advertising

TikTok offers a self-service platform called "TikTok Ads Manager."

1. To get started, you're required to create an account with your email, phone number, and other personal (company) information.

2. TikTok Advertising Team will reach out to you with verified account details.

Universal Studio, Clean and Clear, and GUESS are among the brands that advertise on TikTok.

Universal Studio created TikTok hashtag campaign #findyourmagic with a 1.3-million reach.

Marketing Partnership

TikTok also has a TikTok Marketing Partner Program that connects marketing partners to individuals or companies looking for agency services. The scope of service includes creative design, campaign management, and measurement.