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CASE  STUDY

Iconic Talent Agency: Showcasing talent across borders

Elliott Yang

About Iconic Talent Agency

Iconic Talent Agency is a boutique talent agency based in Los Angeles.

The agency represents top talent across Directors of Photography, Costume Designers, Production Designers, and production & post-production professionals.

Iconic Talent Agency Website

The site was designed showcase the artists incredible work across various productions in the Entertainment industry across iconic Hollywood films including The Hunger Games, WestWorld, The Huntsman, as well as commercials for BMW, H&M, and more.

Location: Los Angeles, the United States

Industry: Talent agency/Entertainment

Original CMS: Wix

Designed by: Taylor Media

Iconic Talent Agency represents talent behind many Hollywood productions, such as the newly released TENENT.

The Challenge

Optimising a media-heavy portfolio site built with Wix.

Similar to a portfolio site - where primary emphasis is placed on high-quality visuals and media - it was of utmost importance that this website was able to deliver both photo and video content consistently, effectively, and quickly for visitors around the world.

However, in its default form, Wix sites are widely known to face availability issues in China due to overall platform incompatibility with onshore delivery. In fact, due to the way Wix is built as a platform, Wix sites inherently require more custom engineering work to optimise for China than sites built with other website builders.

Thoughts on Chinafy

How does Chinafy help you, in the entertainment industry?

"We needed to make our U.S. site viewable in China because we discovered that our site’s video content (commercials and music videos shot by our clients, etc.) were restricted there.

China has a huge market for the commercial industry and advertising which our agency had not yet tapped into – Chinafy allows us to expand our outreach to this market. "

How did you come across Chinafy?

"We had an assistant who did online research regarding the topic of converting U.S. websites to Chinese and making site content viewable in China. He discovered Chinafy quickly via Google."

What challenges you faced initially with the site in China?

"Last fall and winter we had contacts in China to begin launching a Chinese branch of our company, but soon after COVID hit we had to hold off on our development. We had built most of our China-facing site with minimal challenges, technologically speaking. "

Anything else?

"We have had a positive experience so far working with Chinafy to create our China-facing site."

Iconic Talent Agency is amazing. Want to work with them? Give them a shout!

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

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Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

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Resource Test

Compare the speed and resource compatibility of a webpage delivered from US versus China

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Visual Speed Test

See how fast (or slow) your website loads in China, literally. Compare your real-time results for US, Beijing, Shanghai, and Guangzhou.

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Compare how many pages of your site are indexed by the world's major search engines

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Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

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Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."