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CASE  STUDY

How Animalkind Uses Chinafy to Optimize its WordPress website for China

Kristin Lin

About Animalkind

Animalkind is owned by the founder of Vetopia, Hong Kong's largest veterinary-backed pet product development and distribution company. The company is a high-growth pet wellness and healthcare company that utilizes a distinct freeze-drying process to create high-quality raw meat products. Their brand is an industry-wide name trusted by veterinary professionals and pet owners in Hong Kong and abroad.

Source: Animalkind

About the Project

The WordPress website serves the brand’s product directory and wholesale inquiry platform.

When it was first deployed, the website faced technical issues in China due to infrastructural and code-based incompatibilities, limiting its ability to reach potential partners and customers in China.

The Chinafy Results

(i) Reliability: Timeout error in China resolved; no code changes needed.

Comparing the original website against the Chinafy version in Beijing, the average Page Complete time is as follows:

Before Chinafy: Timeout errors

After Chinafy: 5 seconds

Please refer to the filmstrip below that compares the original website and its Chinafy version in Beijing.


Measuring Chinafy Results

We conduct performance tests including 3rd-party-generated reports to measure the improvement in website speed and deliverability in China. These results are verified during User Acceptance Testing (UAT). It is important to note that the loading time of the Chinafy site typically does not exceed that of the site accessed outside of China.


(ii) Improved interactivity from first visits to call to action


The Animalkind team also uses Chinafy to improve interactivity on the site including dynamic components on the website, such as inquiry forms.

Additional Wins with Chinafy

The Animalkind team was able to -

Enable China visitors to access the full website without a VPN

Continue to use the original domain and website to support both global and China-based visitors

Continue to manage, edit, and review content via their WordPress CMS dashboard as per usual

Improve tracking accuracy and indexability of the website on search engines in China, including Baidu

Don’t just take our word. Take theirs:


Click "Get Started" to optimize WordPress websites in China with Chinafy.

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Make your website work in China
Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.
check30%-40% faster compared to using a CDN alone.
checkVerifiable results in just 2 weeks, instead of 1-2 years.
checkLittle to no action required from your IT teams.
"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."
Michela Nalin Francek, Marketing Manager for Nolato
"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."
Natasha Baker, CEO & Founder of SnapEDA
We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.
Ignacio Cerro, CFO, Global Alumni for MIT Professional Education
"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."
Jonathan Rhodes, Marketing Technology Manager of Registrar Corp
"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."
Nicolas Duchesne-Lafoest, Product Marketing Manager 
"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."
Kevin Denham, Technical Director at ADM Productions
To start, please share a bit more about you.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
Get Started
close
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.

Please feel free to check out our case studies or blog in the meantime.
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