GOODSTEIN is an award-winning creative agency based in Shanghai. Their portfolio includes creative work with Tencent, Volkswagen, Shen Bao entertainment and more.
Location: Shanghai, China
Industry: Creative Agency
Services: Concept, Creative Direction, Art Direction, Creative Consulting, Screenwriting, Copywriting, Film Direction, Production Supervision
Original CMS: Squarespace
A portfolio site whose strong visual content loads quickly, consistently and flawlessly in China.
While Squarespace makes it easy to build, launch, and manage a beautiful website easily, GOODSTEIN faced the challenge that many other gorgeous portfolio sites do in China - showing off that content in a performative way in China.
Do you use Squarespace? Learn more about Squarespace in China here.
From 37.4s to 7.6s fully loaded on average - a 4.9x improvement in speed across the board, with improved deliverability.
Read about the Impact of the Coronavirus on Internet speeds across the board in January 2020
Thoughts on Chinafy
Georg Warga | Founder & Creative Director of GOODSTEIN
"The premise is simple. Build a website with Squarespace or Wix and make it work in China, including video assets hosted on Vimeo."
"We’ve tried all kinds of workarounds: CDNs, redundant hosting in and outside China. All of these solutions are frustrating and a giant waste of resources. After researching time and time again we found the Chinafy blog and some case studies inspired us to give it a shot."
"Squarespace just doesn’t work in China. None of the website builders do. If the sites load at all then only very… very… slowly."
"We are a creative agency based in Shanghai and we work for global clients. A lot of our work is video driven. We have been searching for years to showcase our work without a compromise in China. Technology just has to work for us and Chinafy does."
Goodstein is amazing. Want to work with them? Give them a shout!