Wix’s website time-outs in mainland China have left many global marketing and e-commerce teams scrambling for a plan B.

This guide walks you through what “good” looks like for web performance behind China’s unique network conditions, why some sites fail outright, and how popular builders such as Webflow, WordPress, and Shopify, compare with Wix when it comes to speed, reach, and day-to-day usability. You’ll also learn the fastest, lowest-risk way to keep (or migrate) your site while restoring a seamless experience for Chinese visitors.

TL;DR: Wix is currently unreachable in mainland China, costing brands organic traffic, paid clicks, and user trust. Webflow, WordPress, and Shopify do load in China but can suffer delays and broken elements by default due to incompatibilities with infrastructure and third-party scripts. Chinafy can help you to migrate from Wix to a new platform and optimize your site’s performance for China.

Do Wix websites work in China?

Wix-built websites are currently inaccessible in mainland China due to network restrictions. This is a developing situation subject to official updates from Wix.

Read more: Is Wix blocked in China? 2025 findings

What does “good” look like for a website in China?

From a web performance perspective, a “good” website experience in mainland China is fast (the user expectation is that the website loads in 2 seconds or less), and functional (no broken or missing elements). Practically, that might mean:

First Contentful Paint (FCP) in 2 seconds or less; fully loaded in 5 seconds

100% resource resolution, meaning no missing visuals or broken layouts.

No blocked third-party requests that stall loading.

The challenge for global businesses is hitting these benchmarks both inside and outside mainland China.

Why do some websites not work in China?

For many global websites and the platforms they’re built with, there are two primary shared web performance issues that arise in mainland China:

Infrastructure-based incompatibilities: China’s internet infrastructure operates through a small number of state-affiliated ISPs with limited international interconnectivity and strict network controls. These factors create additional layers of congestion, packet loss, and unpredictable latency, making performance optimization for China uniquely complex compared to other regions.

Code-based incompatibilities: Many third-party services (e.g., Google Fonts, YouTube embeds, Facebook plugins) load slowly, incompletely, or not at all in China.

These are in addition to standard performance deficiencies that any website might have that would impact their loading experience - such as heavy pages with poorly written code, inactive plugins and more.

With this in mind, let’s take a look at alternatives to Wix in China.

Webflow vs. Wix in China

Similarities to Wix: Drag-and-drop canvas, visual style controls, template library.

Differences to Wix: Webflow offers pixel-level design freedom and CSS-like properties, so creative teams tend to love the control but the learning curve is steeper than Wix’s wizard-style editor. Once the design is set, Webflow’s “Editor” mode lets non-technical teammates update copy and images almost as easily as Wix.

Does Webflow work in China?

Unoptimized Webflow pages can face performance issues in mainland China due to infrastructure- and code-based incompatibilities, particularly when third-party resources are used.

How to make Webflow sites work in China

The simplest and most cost-effective way to make your Webflow site work in China is to use Chinafy, a cross-border web performance solution that bolts on to your existing website.

Chinafy optimizes Webflow sites for China by:

Generating a version of the existing Webflow site

Identifying and remediating the incompatibilities outlined above (e.g. Google Fonts, Webflow-hosted JS bundles, external analytics)

Routing China-based traffic to this China-friendly version (your global traffic continues to see your existing site)

If you’re moving away from Wix, Chinafy’s agency partner can migrate your site from Wix to Webflow in as little as one week. From there, Chinafy can apply its web performance optimizations to deliver a fast and functional site for your China audience.

How Chinafy helped a Webflow site load 5.7x faster in China

WordPress vs. Wix in China

Similarities to Wix: What You See Is What You Get editing (WYSIWYG) editing, i.e., users can manipulate the content or layout without having to type any commands, and both have a broad template ecosystem.

Differences to Wix: WordPress is more flexible and configurable: plug-ins control almost everything, which means marketers must mind updates, security patches, and occasional CSS tweaks. Compared with Wix’s all-in-one interface, WordPress feels more like a classic CMS dashboard, so it’s powerful but higher maintenance.

Does WordPress work in China?

WordPress sites often encounter issues in China with inaccessible or slow commonly used libraries and third-party resources. The speed and functionality of a WordPress site is also reliant on your individual infrastructure setup.

How to make WordPress sites work in China

The simplest and most cost-effective way to make your WordPress site work in China is to use Chinafy, a cross-border web performance solution that bolts on to your existing website.

Chinafy optimizes WordPress sites for China by:

Generating a version of the existing WordPress site

Identifying and remediating the incompatibilities outlined above (e.g. Google APIs, Font Awesome, map embeds and WordPress plug-in assets)

Routing China-based traffic to this China-friendly version (your global traffic continues to see your existing site)

If you’re moving away from Wix, Chinafy’s agency partner can migrate your site from Wix to WordPress in as little as one week. From there, Chinafy can apply its web performance optimizations to deliver a fast and functional site for your China audience.

How Chinafy helped a WordPress site load 10x faster in China

Shopify vs. Wix in China

For e-commerce sites, Shopify may be a good alternative to Wix.

Similarities to Wix: Visual theme customiser, drag-and-drop sections, app marketplace.

Differences to Wix: Shopify is commerce-first. The dashboard revolves around catalogue, orders, and fulfilment. Marketers have access to built-in reports, discount tools, and sales channels that Wix lacks, but design flexibility is more constrained than Webflow or WordPress. Day-to-day edits are simpler than WordPress and slightly more structured than Wix.

Does Shopify work in China?

While resources from Shopify’s primary domain are not blocked in China, the majority of Shopify stores take 30+ seconds to achieve "page complete" in China, indexing less than 2% of their pages on Chinese Search Engines like Baidu.

How to make Shopify sites work in China

The simplest and most cost-effective way to make your Shopify site work in China is to use Chinafy, a cross-border web performance solution that bolts on to your existing website.

Chinafy optimizes Shopify sites for China by:

Generating a version of your existing Shopify site

Identifying and remediating the incompatibilities outlined above (e.g., product images, videos and checkout-critical scripts)

Routing China-based traffic to this China-friendly version (your global traffic continues to see your existing site)

If you’re moving away from Wix, Chinafy can connect you with agency partners who can help you migrate your site to Shopify. From there, Chinafy can apply its web performance optimizations to deliver a fast and functional site for your China audience.

How Chinafy helped a Shopify site load 4.5x faster in China

If your Wix site is currently inaccessible in China, talk to Chinafy:

For a China-readiness audit and to explore the best path forward.

If you’d like to re-platform to a site builder that can easily be optimized for China, our partner agency can migrate you in just one week.