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China Site Audit

Website Compatibility & Performance in ChinaReport


This audit is designed as an initial technical assessment of how your website performs in China in terms of technical compatibility and web performance. While there are a number of other variables that contribute to a business' success in China, tis test is designed to identify the most common issues that non-Chinese businesses face when entering the Chinese market.
Contact Us to learn more about how we help businesses launch consistent, secure, and high-performant cross-border sites for China.

Facts & Figures

90% of websites take 5 seconds or longer to load in China.
50% of users are likely to abandon a site that fails to load within 3 seconds.
0.1 seconds can impact conversion rates by 7%.
98% of China's 802 million internet users are mobile users.
13 seconds improvement, on average, for a website after going through Chinafy services.
Source: Chinafy
China’s internet ecoystem is unique to the rest of the world. This means that in order to get your business site ready for a China audience, you’ll need to make a few tweaks. Let’s see how we can improve your China presence.
Results for


How technically compatible is your site with China’s internet?


How fast does your website load in China?


Is your website technically-friendly with China’s internet?


Websites consist of up to about a hundred HTML, CSS, and JS resources, many of which are commonly blocked or incompatible with the China internet ecosystem. These resources are often, if not always, blocked.
Pages Found Pages Processed Issues Found Pages affected

Risk Issue Instances Pages affected (of 10)


Your website has a number of medium and high risk resources that may cause your website to load slowly, if at all, in China. 

We recommend replacing and in some instances, removing, these resources for a China-friendly version of your site to optimise the user experience, and ultimately, positively impact the metrics of your site in China. 


By optimising resources, compressing files, and hosting your site with a faster content delivery network, Chinafy streamlines your web optimisation process. The following is your estimated improvement breakdown. Learn more about our methodology and assumptions below.

Page Size



The heavier the site page, the slower the load. For optimal perfomance. We recommend keeping page size below 3MB.

Page Requests



The more files on your website, the more requests your user’s browser needs to make make. The more requests, the longer your website takes to load. 




Best-in-class China-friendly hosting for offshore companies requires that Chinese CDNs be used, and images compressed.


• Use a China Content Delivery Network (CDN) to reduce the time it takes to deliver your website and its files to visitors in China

• Compress and optimise your media assets - like videos and images - to only deliver files in their most optimal size, according to your users’ browser and device. This will help to ‘lighten’ your site. We can automate this process.

Contact Us

We help companies of all sizes Chinafy their website presence. Contact us to learn more about how we can help to accelerate your website, optimise your resources, and maximise revenue opportunities in China.

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How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

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