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Keyword Visibility
Chinafy empowers you to know what words are sensitive in China’s fast-moving environment and gives you the flexibility to modify them accordingly.
Words matter. Publish your website with foresight.
China’s socio-political landscape and closely-tied internet ecosystem changes daily - complete with nuances that are difficult to stay on top of without dedicated resources.
While we do not guarantee 100% accuracy, we regularly scan and cross-check your website content against our watch-list to flag potential issues that may put your China website at risk.
Content Risk Management
Which Words Matter?
China is, if not fast becoming, one of the most important markets for a number of companies - ranging from industry powerhouses like Marriott, Audi, and Apple to independant SMEs.
Actively safeguard your website and business from marketing risks and punitive measures by monitoring for potentially sensitive materials.
What do Marriot, Audi, Apple and Zara have in common?
These companies have all directly experienced issues in China with respect to marketing materials and China’s content regulations.
To mitigate the risk that sensitive content has on foreign businesses in China these companies have since changed their approval and review procedures which include keyword monitoring, among others.
“This incident is a tough reminder for Marriott and many other global companies that when it comes to China, especially, everything is politics”
Deanna Ting
Senior Hospitality Editor,
Skift
China’s socio-political landscape and closely-tied internet ecosystem changes daily - complete with nuances that are difficult to stay on top of without dedicated resources.
While we do not guarantee 100% accuracy, we regularly scan and cross-check your website content against our watch-list to flag potential issues that may put your China website at risk.
See Chinafy in action
Try Chinafy free for 14 days with our full suite of features. Then, select your plan as you see fit. Sign up for our beta below.
