CASE  STUDY

Wycombe Abbey: Making UK Education accessible to Chinese students

Kristin Lin

About Wycombe Abbey School Hong Kong

Recognized by BBC and The Sunday Times as a world-class boarding school, Wycombe Abbey School is a private boarding school with a global reputation for its academic excellence.

The Wycombe Abbey School branched out to Asia, opening the doors to its Hong Kong branch in 2019 - just hours away from some of China’s most developed and populated cities including Shenzhen, Shanghai, and Beijing.

Wycombe Abbey campus in the U.K. (Source: Girls’ Schools Association)

Location: Hong Kong
Industry: Education
Original CMS: WordPress

Wycombe Abbey School Hong Kong was opened in Hong Kong in 2019 with a vision to provide UK education in a culturally diverse context. (Source: Tatler Hong Kong)

Evidently, there is a growing market for British-style education in China, and the demand for it is currently still unmatched. 

According to ISC Research, there are 395,659 students enrolling in English-medium international schools in China, making up 63% of East Asia’s total. The annual tuition for these international schools in China is also valued at US$7.5 billion in 2020.

As a result, a cross-border and high-performance site was and is crucial to its success for local admissions.

Featuring detailed information on school visits and its uniquely bilingual curriculum, the official site is arguably the first touchpoint for prospective parents to experience Wycombe Abbey School’s brand.

The site is a directory to virtual school visits and admission information. (Source: Wycombe Abbey School Hong Kong)

Like most WordPress sites, the Wycombe Abbey School Hong Kong site faced code-based incompatibility and speed issues when accessed from China.

The Objective

The objective is to optimize the Wycombe Abbey website so that it would remain an effective, informational, and fully-functional portal user-friendly for prospective parents both in and outside of China. 

As the website was regularly updated with content, it was especially important that Chinafy was able to ensure that videos and visual-based content would be delivered as intended on an ongoing basis.

The Results

From 25.2 seconds to 4.7 seconds fully loaded after Chinafy (5.4x faster)


After the Chinafy optimization process, the Wycombe Abbey Hong Kong team was able to 

Accelerate their website to at least 5.4x times faster, from 25.2 seconds to 4.7 seconds fully loaded

Deliver their site with full interactivity, including YouTube videos and a custom application portal

Continue managing and updating their content from Hong Kong as they normally would, with these updates being processed, optimized, then auto-published on an ongoing basis for visitors in China

The site features a diverse line-up of YouTube videos which are optimized after Chinafy. (Source: Wycombe Abbey School Hong Kong)

Does your WordPress site work in China? Try our Visual Speed Test tool to see it loaded in China, in real-time.

More Case Studies

Load More
Make your website work in China
Enter in a few details and one of our Chinafy team members will reach out to you shortly with a plan and next steps to 'Go Live' in China.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
close
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.
Please feel free to check out our case studies or blog in the meantime.
[[embed: get started form inline type]]
×

Notey will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at community@notey.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.