What is WeChat Mini Programs and how to get started

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China Tech 101: WeChat Mini Programs

WeChat Mini Program is a powerful in-app feature broadly used by companies or individuals to promote their brand visibility and generate leads in China.

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WeChat Mini Programs

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Tencent Holdings Ltd.

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Blocked OUTSIDE OF CHINA?

As of 2020, while the US administration has issued an executive order barring Tencent from operating in the country, its development is still ongoing and ByteDance’s future in the States remains uncertain.

ABOUT WeChat Mini Programs

WeChat Mini Program is a powerful in-app feature broadly used by companies or individuals to promote their brand visibility and generate leads in China.

Some common features include live-streaming, notification-sharing, cataloging products, conducting transactions, and other functions in-app. WeChat Mini Program is a powerful marketing tool that enables users to leverage its full functionality without downloading a separate application.

As of 2018, 63% WeChat users have used Mini Program according to WeChat Wiki.

HEYTEA, selling over one billion worth of bubble tea to Chinese locals, has a WeChat Mini Program that allows users to locate stores nearby and pre-order in-app.

Picture: HEYTEA's WeChat Mini Program

Active Users:

350 million daily active users updated in 2018

Target Demographic:

General WeChat users, most popular among non-tier 1 cities

Suitable For:

Ecommerce businesses, marketers

Available Language(s):

Chinese, English (developers only)

Learn More

Homepage

GETTING STARTED

WeChat Mini Program offers an open-source platform with detailed guidelines on building a Mini Program. To get started,

Sign up for a WeChat Official Account with an email address, a business license or entity your company bank account, and a copy of the ID card of the contact person.

2. Describe your WeChat Mini Program. This includes the name, profile picture, basic functions, and service scope of your Mini Programs.

3. Develop your WeChat Mini Program. Upon approval from WeChat, developers are able to download developer tools to build a WeChat Mini Program. Full documentation is available on WeChat.