Singapore Hepatology Conference: Medical Education Made Borderless in China with Chinafy

Elliott Yang

The Project

Singapore Hepatology Conferences is a leading medical research community that hosts large-scale seminars to facilitate knowledge-sharing among expert hepatologists.

When cross-border activities were put on pause, SHC knew it had to find a way to keep a version of their activities moving forward.

In 2022, SHC launched its very first hybrid conference and was determined to make it work worldwide, including China.

About Singapore Hepatology Conference (SHC): An educational community with premier clinical updates about liver diseases presented by the world's leading hepatologists. Headquartered in Singapore.

The Challenges

Like millions of other WordPress websites, the SHC conference also faced common cross-border data transmission issues in China. This included,

Vimeo video content: SHC features a line-up of 20+ webinars using Vimeo, which works great - except for in China.

WordPress Plugins: The official SHC website was also built with WordPress, a go-to CMS option for any professional websites with a sea of native plugins for enriched functionality. This, however, introduced a number of technical incompatibility issues largely related to the o 3rd-party plugins.

In order to deliver a great user experience, the SHC team knew that these areas had to be addressed.

The Chinafy Results

Chinafy made it possible for the SHC team to readily generate a China-friendly version of their website. In practice this meant -

✅ A 6x faster website that fully loads in ~9 seconds in China

Chinafy bolts onto the original website to generate a much faster and optimised version delivered via near-China CDNs. 

The performance gain? We compared the original site versus its Chinafy Preview in China:

Page Complete before Chinafy: 53.9 seconds

Page Complete after Chinafy: 9 seconds

Data points taken from 80 tests over 4 hours starting at 4:22PM on 25 March 2022.

These results were also verified by 3rd party platforms including BrowserStack, WebPageTest by Catchpoint, as well as end visitors based in China.

✅ Fully-interactive video experience for over 20 webinars

Chinafy auto-processes Vimeo videos so that they can deliver a China-friendly equivalent in China. Non-China users continue to view and interact with the videos on Vimeo as the SHC team intended.

Final thoughts

In addition to triple-verified performance gains, the SHC team is also able to -

Deploy this optimised experienceChina in under 2 weeks, including testing and User Acceptance Testing (UAT)

Deliver a VPN-free viewing experience in China 

Optimise their existing content without requiring a separate site or a new domain

Continue to manage their website from WordPress as they normally would

Want to optimise a virtual event or WordPress in China?
Click “Get Started” so we can help!*

*Note that website requirements may differ for events.

More Case Studies

Load More
Make your website work in China
Enter in a few details and one of our Chinafy team members will reach out to you shortly with a plan and next steps to 'Go Live' in China.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.
Please feel free to check out our case studies or blog in the meantime.
[[embed: get started form inline type]]

Notey will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.