Novotech CRO grows its China web presence using Drupal, Pantheon, and Chinafy

Emmanuel Cuyugan

About Novotech

Novotech is internationally recognized as the leading Asia Pacific centered Biotech Contract Research Organization (CRO).

As a CRO, Novotech manages labs, operates phase I facilities, and provides drug development consulting services and FDA regulatory expertise.

With over 3,000 staff in 34 offices across the APAC, US, and EU, Novotech has experience in over 5,000 clinical projects supporting a wide range of clients including Phase I to Phase IV clinical trials and bioequivalence studies.

About the Project

Novotech’s website carries crucial information about its work and its regional operations.

Developed by their agency, Liquid Digital, Novotech’s website was built on Pantheon and Drupal.

Both of these solutions are well-known for their ease of use, modularity, and global support, making them a favorite tool for both developers and marketers.

However, due to the unique nature of the China internet ecosystem, the dynamic and powerful CMS tools that powered these websites were unable to be properly reflected when loading the website from China. The problems that Novotech encountered with its tech stack and its subsequent access to its website from China included:

Slow loading speeds for users in China due to geographic hosting of the site and optimization of their assets.

Inaccessibility for users from China. Due to code based incompatibilities, some assets and resources are not accessible from China, leading to missing content on the site if not causing the site to fail to load altogether.

Their website built on Pantheon and Drupal was taking an average of 24.5 seconds to load, if at all, for their visitors in China. 

Facing the urgent need to make their website accessible and optimized for China, a key market, Novotech needed Liquid Digital and the support team at Pantheon to find a solution - and fast.

This is what brought Novotech to seek Chinafy’s expert knowledge and dedicated support in making sites accessible and optimized for Chinese audiences.

The Results with Chinafy

Almost immediately, Novotech saw an improvement in their website loading speed.

After Chinafy, the Novotech website saw an average improvement in speed by 3.82x leading to an improvement in website engagement metrics such as reduced bounce rates.

Not to mention, it took less than two weeks to launch this website with Chinafy.

Comparing the original website against the Chinafy version in Beijing, the average Page Complete time is as follows:

Before Chinafy: 24.5 seconds

After Chinafy 6.4 seconds

A visual representation of the visual loading of the page against a timeframe in seconds:

Measuring Chinafy Results: We conduct performance tests, including 3rd-party-generated reports to measure the improvement in website speed and deliverability in China. These results are verified during User Acceptance Testing (UAT). It is important to note that the loading time of the Chinafy site typically does not exceed that of the site accessed outside of China.

Additional wins with Chinafy

After working with Chinafy, Novotech was able to:

Enable China users access to its full website without a VPN

Improve the ability for the Novotech team to track and index its website on search engines, including Baidu

Optimize its website for China without needing a separate local site or a new domain.

Continue to manage, edit, and review their content on their CMS setup with Pantheon and Drupal

Don’t just take our word. Take theirs.

| Click "Get Started" to optimize Pantheon and Drupal websites in China with Chinafy.

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