How Vision RT Grows Its Medical Community with WordPress and Chinafy

Kristin Lin

About Vision RT

Vision RT is the pioneer in Surface Guided Radiation Therapy technology (SGRT) since founded in 2001. Using WordPress, Vision RT builds the SGRT Community aims to enhance treatment efficacy and efficiency while prioritizing patient comfort.

Vision RT's headquarters is located in London, UK, with other offices in Columbia, Somerset, Warsaw, Delhi, Dubai, and Sydney.

The SGRT website is launched with a mission to establish a radiation oncology peer-to-peer community for clinical professionals to collaborate and promote the best practices of Surface Guided Radiation Therapy (SGRT) across all relevant indications, ensuring the delivery of high-quality patient care.

Source: SGRT Community

About the Project

Built with WordPress, the SGRT website is a hub of Vimeo video-based tutorials and professional online events for clinical professionals worldwide, including in China. 

SGRT also uses AWS Route 53 & WAF.

With teams and doctors on the ground unable to access a bulk of the official website, the SGRT worked with Chinafy to re-engineer a China-friendly version to better accommodate their end users in China.

And in just 2 weeks…

The Chinafy Results

(i) A much faster website

Chinafy achieved a 13.3x optimization for the SGRT website, resulting in significantly faster loading times in China. In a comparison between the original website and a Chinafy version of the site in Beijing, the respective average Page Complete times are as follows:

Before Chinafy: 33.3 seconds

After Chinafy: 2.5 seconds

Below is a before-vs-after Chinafy comparison of the WordPress website in Beijing:

Measuring Chinafy Deliverables

We achieve improvements in speed and deliverability in China compared to the website. This is objectively confirmed through user testing and directly verified during User Acceptance Testing (UAT). It is worth noting, however, that the loading time of the Chinafy site generally does not exceed that of the site outside of China.

(ii) A more interactive, visual experience

Optimizing website performance goes beyond mere speed; it entails enhancing deliverability to ensure a seamless user experience.

Given the inaccessibility of common media platforms like YouTube and Vimeo in China, the SGRT team leverages Chinafy to convert video content, including Vimeo player, into a non-branded, China-friendly equivalent on an ongoing basis.

Source: SGRT Community

With Chinafy, the SGRT team was also able to

Implement the optimized experience in China within a span of two weeks

Ensure seamless access to the website in China without the use of a VPN

Optimized the website for China without the need for a separate local site or a new domain dame

Manage the website on WordPress CMS as per usual

Don’t just take our word for it. Take theirs.

Click “Get Started” to optimize your WordPress website in China, with Chinafy.

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