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CASE  STUDY

How ITMA Optimizes Its Kentico Website for China, with Chinafy

Kristin Lin

About ITMA

ITMA is recognized as the world's most influential textile and garment technology exhibition. Organized by CEMATEX (the European Committee of Textile Machinery Manufacturers), this event brings together industry professionals every four years to present cutting-edge textile and garment processing technologies, machinery, and materials.

China is the largest textile market in the world, and where ITMA hosts its biennial exhibition with the China Textile Machinery Association (CTMA) and the Sub-Council of the Textile Industry.

Source: ITMA

About the Project

Built with Kentico, the ITMA website is the centralized platform for event registration, marketing campaigns, and event recaps.

The ITMA website is originally built with Kentico, Cloudflare CDN’s global CDN solution.

Prior to Chinafy, the site would take upwards of 47.3 seconds to load in China.

This was a result of a common issue facing over 90% of websites globally, stemming from a combination of infrastructural and code-based incompatibilities

The ITMA website also leverages YouTube to manage over 200 beautifully edited and crafted videos its video content. However, as Youtube is inaccessible in China, none of those videos were by default, accessible for China visitors.

With this in mind, the ITMA team worked with Chinafy to optimize its website for China.

What results did they get in just under two weeks?

The Chinafy Results

(i) A website that loaded 3x faster

ITMA optimized the website for faster loading in China. Comparing the original website against the Chinafy version in Beijing, the average Page Complete time is as follows:

Before Chinafy: 47.3 seconds, up to 70 seconds

After Chinafy: 15 seconds (the global original baseline is 14.8 seconds)*

Please refer to the time series analysis below that compares the website before, and its Chinafy version in Beijing.

*Measuring Chinafy Results

We conduct performance tests, including time series analysis and in-China side-by-side comparisons to measure the improvement in website speed and deliverability in China. These results are verified during User Acceptance Testing (UAT). It is important to note that the loading time of the Chinafy site typically does not exceed that of the site accessed outside of China.

(ii) A fully interactive video library:

Website performance entails more than just speed. Chinafy ensures a more interactive visual experience by enhancing the deliverability of video content including those built with the YouTube player.

YouTube, like other common files in the Western library, do not function in China. To address this, the ITMA team uses Chinafy to convert video content, including YouTube videos, into China-friendly equivalents on an ongoing basis.

Source: ITMA

Compare Chinafy vs. Cloudflare CDN, and learn how enterprises use these solutions together.

With Chinafy, the ITMA team was also able to

Both launch the project and complete User Acceptance Testing (UAT) in under

Optimize the website for China without needing a separate local website or a new domain

Power content delivery globally using Cloudflare CDN as intended

Continue to manage, edit and review content on the Kentico CMS as per usual

Click "Get Started" to optimize Kentico websites in China with Chinafy

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Try more of our tools for free!

How fast is your site in China? Why are your pages incomplete? Find the answers with these tests.

Speed Test

Test your website speed and deliverability from 18 server locations around the world including Beijing & Shanghai.

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Identify high impact code incompatibilities like Youtube videos, Google Fonts & Facebook assets in China.

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Compare the speed and resource compatibility of a webpage delivered from US versus China

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See how fast (or slow) your website loads in China, literally. Compare your real-time results for US, Beijing, Shanghai, and Guangzhou.

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Compare how many pages of your site are indexed by the world's major search engines

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Chrome Extension

Install our chrome extension and know how well a page performs in China straight from your browser.

Coming Soon

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Make your website work in China

Fill out the form and one of our Chinafy team members will reach out to you within 1 business day to book an initial call or with a plan for next steps.

30%-40% faster compared to using a CDN alone.

Verifiable results in just 2 weeks, instead of 1-2 years.

Little to no action required from your IT teams.

"Chinafy has made it possible for us to be sure that our web visitors in China have the same good experience as all our other visitors in the rest of the world."

Michela Nalin Francek, Marketing Manager for Nolato

"Over 1 million engineers use SnapEDA each year all over the world. We were attracted to Chinafy's service because of how easy they made it to support the Chinese market."

Natasha Baker, CEO & Founder of SnapEDA

We are very happy with working with Chinafy. They went above and beyond to ensure we help MIT Professional Education deliver world-class online education in China.

Ignacio Cerro, CFO, Global Alumni for MIT Professional Education

"Consistency is crucial for us.
Chinafy fits the bill of what we were looking for."

Jonathan Rhodes, Marketing Technology Manager of Registrar Corp

"The process was super easy and I'm really glad we selected your team. The experience has been beyond my expectations."

Nicolas Duchesne-Lafoest, Product Marketing Manager

"Chinafy went above and beyond to help me produce my event. I'm not sure I would have been successful without them. The client was elated that we managed to fulfill the request to live-stream into China so quickly."