Instagram is a social media platform with a focus on photo and video-sharing. Instagram is a subsidiary of Facebook.
B2C business sites often use Instagram embeds on their site to share user-generated content related to their brand. Especially as Instagram and platforms like Shopify integrate to streamline the e-commerce experience from ‘post’ to store, the more streamlined the marketing funnel from awareness to conversion.
ISSUES WITH INSTAGRAM IN CHINA
Instagram is blocked in China. This means that resources loaded from Instagram-related domains - primarily image embeds, trackers, and others - are also blocked and therefore fail to deliver properly to visitors in China.
These blocked resources negatively affect how well, and fast, the rest of the page renders.