PARENT
Beijing ZhiZhe TianXia Technology Co Ltd
CATEGORY
Interactive Content
Blocked OUTSIDE OF CHINA?
No
ABOUT Zhihu
Zhihu is one of China's largest question-and-answer forums. It is primarily used for professional knowledge-sharing and completely edited by its users.
Dubbed China's Quora, Zhihu also gathers in-depth articles, quality questions and answers created organically by its 220 million users and 30,000 official accounts according to its official page in 2020.
Active Users:
220 million updated in 2019
Target Demographic:
Professionials, bloggers, or average users
Suitable For:
Content marketing, personal brand building, B2B or B2C advertising
Available Language(s):
Chinese
GETTING STARTED
There are two types of accounts on Zhihu:
Individual account
Official account
Create an account on Zhihu via social logins is straightforward.
Individual accounts are suitable for everyday users who'd like to ask questions or have questions answered. To get started, sign up on Zhihu with your phone number, or via social logins such as WeChat, QQ, or Weibo.
Official accounts are recommended for enterprise users who'd like to promote brand presence in China. Official accounts are exclusively available for enterprises, government entities, or other verified organizations. To get started, sign up on Zhihu with your email address.
Zhihu supports official accounts for verified organisations.
Business Requirements
Certain business requirements apply for official account users:
Local business license number
ID card of a legal representative
Refer to Zhihu's official guide on Official Account Registration for more details.
