China Tech 101: Zhihu
Zhihu is one of China's largest question-and-answer forums. It is primarily used for professional knowledge-sharing and completely edited by its users.









Zhihu is one of China's largest question-and-answer forums. It is primarily used for professional knowledge-sharing and completely edited by its users.

Dubbed China's Quora, Zhihu also gathers in-depth articles, quality questions and answers created organically by its 220 million users and 30,000 official accounts according to its official page in 2020.

220 million updated in 2019
Professionials, bloggers, or average users
Content marketing, personal brand building, B2B or B2C advertising


There are two types of accounts on Zhihu:

Individual account

Official account

Create an account on Zhihu via social logins is straightforward. 

Individual accounts are suitable for everyday users who'd like to ask questions or have questions answered. To get started, sign up on Zhihu with your phone number, or via social logins such as WeChat, QQ, or Weibo.

Official accounts are recommended for enterprise users who'd like to promote brand presence in China. Official accounts are exclusively available for enterprises, government entities, or other verified organizations. To get started, sign up on Zhihu with your email address.

Zhihu supports official accounts for verified organisations. 

Business Requirements

Certain business requirements apply for official account users:

Local business license number

ID card of a legal representative

Refer to Zhihu's official guide on Official Account Registration for more details.

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