Zhihu is one of China's largest question-and-answer forums. It is primarily used for professional knowledge-sharing and completely edited by its users.
Dubbed China's Quora, Zhihu also gathers in-depth articles, quality questions and answers created organically by its 220 million users and 30,000 official accounts according to its official page in 2020.
There are two types of accounts on Zhihu:
Individual accounts are suitable for everyday users who'd like to ask questions or have questions answered. To get started, sign up on Zhihu with your phone number, or via social logins such as WeChat, QQ, or Weibo.
Official accounts are recommended for enterprise users who'd like to promote brand presence in China. Official accounts are exclusively available for enterprises, government entities, or other verified organizations. To get started, sign up on Zhihu with your email address.
Certain business requirements apply for official account users:
Local business license number
ID card of a legal representative
Refer to Zhihu's official guide on Official Account Registration for more details.