Xiaohongshu, also internationally known as "Red" is China's top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into "Little Red Book".
Xiaohongshu is often referenced as a combination of Pinterest, Instagram and Amazon combined. While at first, the platform looks like Instagram, it functions more as a portal and e-commerce platform where users can first browse then shop "in-platform".
For these reasons, Xiaohongshu is a brand favorite among e-commerce businesses and a popular medium for influencers.
Download the mobile app
Sign up via WeChat, Weibo, QQ, or Apple ID (iOS users only)
Businesses may create a brand account to promote their brand on Xiaohongshu. Xiaohongshu endorses three service providers that help businesses set up an enterprise account. These include:
You may also contact Xiaohongshu directly to create a brand account, contact firstname.lastname@example.org
To advertise on the platform, contact email@example.com. Refer to Xiaohongshu's official guide for more details on partnerships.
Xiaohongshu is popular among e-commerce businesses as the platform natively offers e-commerce features and enable in-app transactions.
To get started,
Submit your company information and supporting documents
Wait for the Xiaohongshu team to verify your application
Sign a service agreement
Pay a security deposit and an annual fee
Launch your store
Refer to Xiaohongshu's official guide on setting up a store for more information.