China Tech 101: Weibo
Weibo is a microblogging platform and one of the largest social media platforms in China.









Weibo is a microblogging platform and one of the largest social media platforms in China.

As of 2020, Weibo has 550 million monthly active users browsing an array of topics ranging from news to light-hearted content like pets. Because of Weibo's massive user base, it is widely used by celebrities, media organisations, and even government officials for sharing news. 

Weibo is a hotspot of all things topical in China.

Weibo is often compared to China's Twitter – except it does not have a limited character count and provides e-commerce integration.

CCTV, one of the most-followed Weibo, uses the platform to deliver daily news to its 114 million subscribers.

550 monthly active users updated in 2020
Young Chinese internet users with active social media presence
Influencer marketers, marketers with a forum seeding focus, B2C e-commerce companies


You may get started either as an Individual account user or as an Official account user (organisations only)

Individual Account

Sign up with SMS verification via a phone number registered in China, Hong Kong, Macau, Taiwan, the U.S., Canada, Brazil, and Malaysia.

Official Account

Sign up via email address and register for an official Weibo name.

You may sign up with your email address to become an official Weibo account user.

Weibo's immense user base has made it a top choice for brand-building. International brands such as Apple are verified Official Weibo account users. 

Apple uses Weibo to share product updates with its 2 million followers.

Tim Cook, CEO of Apple, has an official account on Weibo that he uses to interact with Apple's local users. 

Business Requirements

Weibo has a verification system in place that gives users stronger authority over their content.

Blue V for verified organization

Yellow V for verified individuals

Red V for verified media and celebrities

You'll need a business license or an ID card to verify your account as an Official account.

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