Toutiao is China's most-used news aggregator. Named after "headlines'' in Chinese, Toutiao is China's most downloaded news app. The platform uses artificial intelligence to source and curate news, sourced via its 4,000 user sites.
In addition to highly personalized content that continually adapts to the individual user’s behaviors, Toutiao also specialises in 10-second engaging short video clips.
In fact, Toutiao is often referred to as one of the most addictive media platforms in the world. The average user spends 74 minutes a day on the channel, compared to the average 50 minutes people spend on Facebook.
(Source: Y Combinator)
Toutiao is a social platform that is most commonly used for news distribution or ad placement.
To become a contributor, sign up for a Toutiao Hou account with your mobile number.
Toutiao (and other products by ByteDance) uses an ad platform powered by Ocean Engine.
Alternatively, you may also call their hotline at (+86) 400-601-0918.