What is Toutiao and how to get started

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China Tech 101: Toutiao

Named after "headlines'' in Chinese, Toutiao is China's most downloaded news app.

HOME / China TECHNOLOGIES /

Toutiao

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ByteDance

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company

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WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

As of 2020, while the US administration has issued an executive order barring ByteDance from operating in the country, its development is still ongoing and ByteDance’s future in the States remains uncertain.

ABOUT Toutiao

Toutiao is China's most-used news aggregator. Named after "headlines'' in Chinese, Toutiao is China's most downloaded news app. The platform uses artificial intelligence to source and curate news, sourced via its 4,000 user sites.

Toutiao gathers hotly debated content or news with clickbaity headlines.

In addition to highly personalized content that continually adapts to the individual user’s behaviors, Toutiao also specialises in 10-second engaging short video clips.

In fact, Toutiao is often referred to as one of the most addictive media platforms in the world. The average user spends 74 minutes a day on the channel, compared to the average 50 minutes people spend on Facebook.

(Source: Y Combinator)

Active Users:

120 million daily active users updated in 2017

Target Demographic:

A majority are millennials who are accustomed to virtual news-reading and enjoy lesiure content.

Suitable For:

Media organisations, influencers, or influencer marketers

Available Language(s):

Chinese

Learn More

Homepage

GETTING STARTED

Toutiao is a social platform that is most commonly used for news distribution or ad placement.

Toutiao Hou

To become a contributor, sign up for a Toutiao Hou account with your mobile number.

Advertising

Toutiao (and other products by ByteDance) uses an ad platform powered by Ocean Engine.

You may get started by leaving your phone number (China-registered) and company name for the Ocean Engine team.

Toutiao shares the same platform with other ByteDance's app by Ocean Engine.

Alternatively, you may also call their hotline at (+86) 400-601-0918.

Business Requirements

(Not specified)

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