China Tech 101: Toutiao
Named after "headlines'' in Chinese, Toutiao is China's most downloaded news app.








ABOUT Toutiao

Toutiao is China's most-used news aggregator. Named after "headlines'' in Chinese, Toutiao is China's most downloaded news app. The platform uses artificial intelligence to source and curate news, sourced via its 4,000 user sites.

Toutiao gathers hotly debated content or news with clickbaity headlines.

In addition to highly personalized content that continually adapts to the individual user’s behaviors, Toutiao also specialises in 10-second engaging short video clips.

In fact, Toutiao is often referred to as one of the most addictive media platforms in the world. The average user spends 74 minutes a day on the channel, compared to the average 50 minutes people spend on Facebook.

(Source: Y Combinator)

120 million daily active users updated in 2017
A majority are millennials who are accustomed to virtual news-reading and enjoy lesiure content.
Media organisations, influencers, or influencer marketers


Toutiao is a social platform that is most commonly used for news distribution or ad placement.

Toutiao Hou 

To become a contributor, sign up for a Toutiao Hou account with your mobile number.


Toutiao (and other products by ByteDance) uses an ad platform powered by Ocean Engine

You may get started by leaving your phone number (China-registered) and company name for the Ocean Engine team.

Toutiao shares the same platform with other ByteDance's app by Ocean Engine.

Alternatively, you may also call their hotline at (+86) 400-601-0918.

Business Requirements

(Not specified)

Make your website work in China
Enter in a few details and one of our Chinafy team members will reach out to you shortly with a plan and next steps to 'Go Live' in China.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.
Please feel free to check out our case studies or blog in the meantime.
[[embed: get started form inline type]]

Notey will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.