China Tech 101: Sogou
Sougu is China’s most used search engine second to Baidu.









Sogou is China’s second most used search engine with a market share of 18.4% according to Statista in 2020. Invented one of the most used Chinese typing inputs, Sogou is a key player in search engine with users converted mostly from its 480 million users Sogou typing input. 

Sougu is China's second most used search engine.

Converted from users of Sogou typing input
Average Chinese-typing users
Businesses seeking to expand SEO in China beside Baidu


Sogou's cross-platform marketing

Like all search engines, Sogou provides search engine marketing services across its Sogou ecosystem.

Sougu's ecosystem includes its Chinese typing input, search engine (web) and its mobile app.

Getting started

1. Create an ad account on Sogou with your name, phone number, company, company address (China-only)

2. Wait for a call from Sogou's advertising team

3. Sign a service agreement

4. Activate your ad account

Sogou has a hotline for advertising inquiries: +86 010 5689 8080.

Business Requirements

(Not specified)

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