China Tech 101: is China's second largest online retailing player and a go-to source for electronic appliances, lifestyle products, and other fast-moving consumer good products (FMCG).








ABOUT is China's second-largest online retailing player and a go-to source for electronic appliances, lifestyle products, and other fast-moving consumer goods (FMCG). launches a campaign in celebration of China's Singles Day on November 11.

With a market share of 16.7% with 20,000+ brands for sale, is the second-largest player after Alibaba in the e-commerce/online-retailer sector according to eMarketer. is dubbed as the number one platform for home electronics with a reputation for quality control, fast next-day delivery, and a 7-day refund policy for most purchases, no questions asked.

387.4 million active users updated in 2020
Quality-conscious consumers who are willing to pay more for brand reputation, after-sale service and quality guarantee. Some popular products are infant formula and home appliances.
Local or international businesses targeting high-spending consumers, also looking for early market exposure in China
Chinese and English


China-registered merchants may sell on while offshore merchants may sell on JD Worldwide.

To get started on and JD Worldwide, the application is below:

1. Create a seller account on

2. Choose a store type: "POP" Sellers, Suppliers, Partners

3. Submit business information. This includes your business license, brand history, categories you plan to sell, and your new store name on

4. Wait to receive verification from in 7 business days

5. Activate "JD Wallet" - similar to other digital wallets in China 

6. Pay a fee to use the seller platform by

7. Launch a store on

This is a list of supporting documents you're required to submit to become a seller on is a commission-based platform and charges an additional monthly fee determined by your selling category. 

For reference, women fashion sellers would pay an 8% commission off of sales, RMB ¥1,000 for platform use, and RMB ¥30,000 as a security deposit. 

Refer to's seller guide for specific requirements. outlines its application in this official guide.

Business Requirements

Requirements vary slightly between local merchants and global merchants:

Local merchants

"Three-in-One" Business License in China

ID Card of your legal entity

Tax documents

Certificate of a company bank account in China

Global merchants

Business entity overseas or in Hong Kong, Macau. or Taiwan

Business bank account (in USD)

Requires a legal representative in China

Priority is given to reputable overseas businesses with physical stores, or those in Hong Kong, Macau, or Taiwan. Also welcome BB2C e-commerce site, brands, franchised sellers, retailers, or famous brands with no prior exposure in China.

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