JD.com is China's second-largest online retailing player and a go-to source for electronic appliances, lifestyle products, and other fast-moving consumer goods (FMCG).
With a market share of 16.7% with 20,000+ brands for sale, JD.com is the second-largest player after Alibaba in the e-commerce/online-retailer sector according to eMarketer.
JD.com is dubbed as the number one platform for home electronics with a reputation for quality control, fast next-day delivery, and a 7-day refund policy for most purchases, no questions asked.
China-registered merchants may sell on JD.com while offshore merchants may sell on JD Worldwide.
To get started on JD.com and JD Worldwide, the application is below:
1. Create a seller account on JD.com
2. Choose a store type: "POP" Sellers, Suppliers, Partners
3. Submit business information. This includes your business license, brand history, categories you plan to sell, and your new store name on JD.com
4. Wait to receive verification from JD.com in 7 business days
5. Activate "JD Wallet" - similar to other digital wallets in China
6. Pay a fee to use the seller platform by JD.com
7. Launch a store on JD.com
JD.com is a commission-based platform and charges an additional monthly fee determined by your selling category.
For reference, women fashion sellers would pay an 8% commission off of sales, RMB ¥1,000 for platform use, and RMB ¥30,000 as a security deposit.
Refer to JD.com's seller guide for specific requirements.
Requirements vary slightly between local merchants and global merchants:
"Three-in-One" Business License in China
ID Card of your legal entity
Certificate of a company bank account in China
Business entity overseas or in Hong Kong, Macau. or Taiwan
Business bank account (in USD)
Requires a legal representative in China
Priority is given to reputable overseas businesses with physical stores, or those in Hong Kong, Macau, or Taiwan. Also welcome BB2C e-commerce site, brands, franchised sellers, retailers, or famous brands with no prior exposure in China.