China Tech 101: Douyu
Douyu is China's largest gaming live-streaming platform popular among esports or gaming influencers in the growing esports market.

PARENT

GROUP

PARENT COMPANY

CATEGORY

RELATED COMPANIES

WESTERN EQUIVALENTS

Blocked OUTSIDE OF CHINA?

ABOUT Douyu

Douyu is China's largest gaming live streaming platform popular among esports or gaming influencers in the growing esports market.

Douyu is China's most-watched game streaming platform with highly competitive esport players.


170 million monthly users updated in 2019
Young professional or amatuer gamers
Content marketers, or influencer marketers
Chinese

GETTING STARTED

With a rapidly growing viewership, Douyu is commonly used as an advertising platform with various types of ad formats and collaboration. 

Landing page ad

China's local car retailers Maxda, sponsored a Douyu live-streaming event.

Display ad

Suning Mobile advertises its sale season with display ads on Douyu.

Live-streaming ad with QR code display

QR code will be featured on live-streaming video to help target the right users.

To advertise on Douyu, leave your contact information below.

Douyu has partnered with over 400 brands and companies as of 2020. You may email douyu_dsp@douyu.tv for other partner forms of partnership.

JD.com, Intel, Ford, Unilever uses Douyu to reach its target customers.

Douyu is open to other forms of partnerships, get in touch by emailing douyu_bd@douyu.tv.

Business Requirements

(Not specified)

[[embed:breadcrumbs_fix]]
Make your website work in China
Enter in a few details and one of our Chinafy team members will reach out to you shortly with a plan and next steps to 'Go Live' in China.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
close
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.
Please feel free to check out our case studies or blog in the meantime.
[[embed: get started form inline type]]
×

Notey will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at community@notey.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.