China Tech 101: Douban
Douban is a popular Chinese online platform that brings together people with shared interests in books, movies, music, and various activities.








ABOUT Douban

Douban is a popular Chinese online platform that brings together people with shared interests in books, movies, music, and various activities. It is known as China’s IMDB through which users can discover new content, share their opinions through reviews, and connect with others who have similar hobbies.

Sources: Marketing China

Douban has a unique feature called Douban Groups, where users can join discussions on specific topics, creating a vibrant space for like-minded individuals. Whether you're into exploring the latest books, discussing movies, or connecting with people who share your hobbies, Douban offers a diverse and interactive online environment. 

320 million users
Primarily focus on individuals interested in cultural exploration, including books, movies, music, and various hobbies. The platform is popular among users ranging from teenagers to adults who share a passion for intellectual and creative pursuits.
Ideal for those interested in engaging discussions, discovering new books and movies, and connecting with like-minded individuals within niche communities.
Primarily in Chinese, but offer partial support for English.


Visit the Douban Website:

Open your web browser and go to Douban's official website.

Access the Sign-Up Page:

Fill out the sign up form to receive a SMS notification. WeChat or Weibo login is also supported.

Explore and Connect:

Once your account is set up, you can start exploring content, connecting with others, and participating in discussions based on your interests.

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