China Tech 101: Bilibili
Bilibili is a popular live-streaming and video-streaming platform for creative videos and imported animation shows








ABOUT Bilibili

Bilibili is a popular live-streaming and video-streaming platform for creative videos and imported animation shows. A majority of Bilibili videos are user-generated content.

Bilibili's most popular content is animation shows. 

105.2 millions monthly viewers updated in 2019
Young entertainment consumers for comics, animation and gaming
Content marketers, influencer marketers or B2C advertising


Individual users

Sign up via your phone number on

Bilibili supports account creation with international phone numbers. 


To get started, contact Bilibili's advertising team by leaving your (China-registered) phone number and company information.

International brands such as KFC and local Chinese companies such as Zhihu and Tmall use Bilibili to target Gen Z in China.

Fanta recorded 190 million impressions and 12 million views in their last collaboration with Bilibili. 

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