Nolato: World-class polymer manufacturing & development extends their global digital footprint

Patrick Kho

Chinafy has made it easy for us to serve our visitors China the same experience as other visitors in the rest of the world.

Michela Nalin Francek, Marketing Manager at Nolato

About Nolato

Nolato is a Swedish publicly listed group that develops and manufactures products in polymer materials for a wide range of sectors, from medical technology, pharmaceuticals, consumer electronics, telecom, and others.

Nolato's presence spans Europe, Asia, and North America with several affiliated group companies in China across Beijing, Shenzhen, and Dongguan.

China remains a global leader in manufacturing, with the World Bank estimating the industry’s value at USD$3.85 trillion. Considering this and their global operations, it’s no surprise that China has become a key growth market for Nolato.

The Website

Headquarters: Sweden
Industry: Product Development
Website CMS: Custom

Nolato’s website features various high-quality images and diagrams. These assets act to collectively highlight the variety of Nolato's services throughout the different stages of the development and manufacturing process for the various visitors to their site.

This experience is further enhanced by the website’s use of video backgrounds, fully immersing visitors into the Swedish company’s work.

Moreover, as a publicly listed group, the website shares information for investors and partners. Nolato’s press releases, and financial and governance reports, among other information, are all made available through their site. 

Therefore, it was important for Nolato to deliver its site’s full functionality to Chinese visitors — not only as a product catalogue, but also as a company profile. These features needed to be accessed without delay, by clients and investors alike.

The Challenges

As with most foreign sites, the Nolato website was significantly slower in China with challenges with accessibility.

i) Speed: Loading times would last anywhere from 88s to 97s.

ii) Incompatibility: Videos from Vimeo were embedded into the website. But considering how Vimeo is blocked in China, these media assets didn’t appear for Chinese visitors.

Likewise, in attempting to fetch blocked technologies, the entire loading process was slowed even further.

In turn, other aspects of the website experience were also slower to deliver.

Nolato’s stock information on its investor relations page became difficult for potential investors in China to access the information they needed.

One Huckabuy study found that a one-second delay can further reduce conversions by 20%. 

Nonetheless, with a longstanding presence in Asia and China especially, Nolato was determined to enhance its services for Chinese clients. That’s where the Chinafy team came in.

The Objectives

A smoothly running website that extends Nolato’s rich media experience to visitors in China

A dynamic investor relations portal with quick and easily accessible investor information, including annual reports, press releases, etc

A performant investor relations component that relays Nolato’s stock information on the Nasdaq Stockholm friction-free

The Results

Before Chinafy: Fully loading in 90.3s on average
After Chinafy: Fully loading in 8.6s — over 10x faster!

Chinafy was able to replace Nolato’s Vimeo videos with non-brand players.

After the Chinafy optimization process, the Nolato team was able to:

Have a quickly-loading and smoothly-running website with a rich media experience extended to Chinese site visitors as intended

Optimize site experience including a performant Nasdaq Stockholm plugin with easily accessible investor reports

Use China-friendly video players to share webinars and video resources originally blocked on Vimeo

Improve analytics and tracking in China with Google Analytics

Continue updating their site from Sweden, with ongoing optimization powered by Chinafy

Don’t just take our word for it, hear it from Nolato :)

Meet Michela Nalin Francek, Marketing Manager at Nolato

What challenges did you face initially with the site in China?
The performance of our site in China was slow. Images and videos were not loading properly, and the site response times were long. When we started to rebuild our site we knew we were going to use a lot more images, moving media and interactive components. 

With this in mind, we realized we needed help to secure the site performance in China and started to look for a solution.

Why Chinafy?
We chose Chinafy on recommendation from our web agency Petra, which had worked successfully with Chinafy in a previous project.

More Case Studies

Load More
Make your website work in China
Enter in a few details and one of our Chinafy team members will reach out to you shortly with a plan and next steps to 'Go Live' in China.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.
Please feel free to check out our case studies or blog in the meantime.
[[embed: get started form inline type]]

Notey will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.