CASE  STUDY

Aerotel: Making airport hotels highly accessible for Chinese tourists

Elliott Yang

About Aerotel Airport Hotels

After a long flight, what could feel more like home than a hot shower and a cozy bed? Aerotel comes very close.

Aerotel is an airport hotel designed for commuters and travelers with operations spanning 9 international airports and was recently recognized by the International Hotel Forum Organization as ‘The Most Preferred Airport Hotel in China Award’.

 Aerotel’s footprint extends to some of the world’s busiest airports, including but not limited to Beijing Daxing International Airport and Guangzhou Baiyun International Airport.

Aerotel is the largest in-terminal hotel in China (Source: Plaza Premium Group)

Aside from its prime location, Aerotel also offers hourly booking, F&B services, and meeting rooms for anyone who is on the go. While Covid has undoubtedly affected global travel, China is experiencing a rise in travel again in the midst of Covid recovery.

With confidence in air travel picking up again in China, Aerotel's team was fast to pre-empt growing traffic and stay digitally ahead of travel recovering by working with Chinafy to upgrade its website. 

In 2020, China's National Day and Mid-Autumn Festival record 637 million visits across the country (Source: China’s Ministry of Culture and Tourism)

Headquarter Location: Hong Kong
Industry: Hospitality
Original CMS: Custom

The goal for Chinafy was simple: Make their online website experience, especially bookings, seamless.

The current Aerotel site offers a centralized booking system and gives an immersive visual tour of all the rooms on offer. 

Objectives

A modern booking portal that delights visitors and makes hotel reservations easy, smooth and fast

A dynamic visually-strong site  that showcases the Aerotel experience, online.

The Results

Before Chinafy: upwards 20s to load in China; 17.1s to load in California (in grey)

After Chinafy: 8.6s fully loaded, with visuals loading in ~2 to 3s in China (in blue)

After Chinafy, the Aerotel site is faster in Beijing, China (in blue) than in California (in grey).

After the Chinafy optimization process, the Aerotel team was also able to -

Improve the overall user experience

Ensure analytics were properly tracked for visitor traffic in China

Continue managing their site from Hong Kong for China with ongoing optimization rules auto-applied through its Chinafy set-up, allowing them to continue upgrading their website as they normally would - without having to worry about China.

Does your custom site work in China? Try our Visual Speed Test tool to see it loaded in China, in real-time.

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