Whether you’re expanding your business to China or developing your existing China marketing strategy, Baidu remains a key platform in China’s digital ecosystem, and now you can use tools like ChatGPT to make it easier to tackle. 

TL;DR: ChatGPT can transform your Baidu marketing strategy by generating culturally relevant content tailored to Chinese audiences, supporting keyword research and SEO, writing Chinese ad copy and providing actionable insights through data analysis.

Definitions: ChatGPT and Baidu marketing

ChatGPT: A versatile AI tool capable of generating high-quality, context-aware text. It’s perfect for tasks like content creation, obtaining answers to questions, and marketing analytics.

Baidu marketing: A suite of strategies focused on improving visibility on Baidu. It includes SEO, SEM, and content marketing tailored to Baidu’s unique algorithms and China’s cultural preferences.

Content creation and localization

Creating high-quality localized content is vital for Baidu marketing. ChatGPT can help by:

Generating localized content: Produce blog posts, articles, and social media captions that resonate with Chinese audiences.

Using ChatGPT to write a Baidu SEO-optimized blog

Cultural adaptation: Incorporate idioms, cultural values, and relevant trends to make your content relatable.

Using ChatGPT to adapt marketing copy to cultural values

Variety in formats: Craft a range of content, from storytelling to promotional material, aligning with different audience preferences.

Using ChatGPT to write social media captions in Simplified Chinese

Example: Instead of generic content like "Eco-friendly products," ChatGPT can generate localized articles such as "环保产品如何改善生活质量" (“How Eco-Friendly Products Improve Quality of Life”).

Keyword research and optimization

ChatGPT can enhance Baidu keyword strategies by:

Identifying long-tail keywords: Find terms that target specific user intents, e.g., “儿童教育在线课程” (“Online Courses for Kids’ Education”).

Using ChatGPT to generate long-tail keywords for Baidu

Natural integration: Use AI to craft content that aligns with Baidu’s SEO best practices, avoiding keyword stuffing.

Competitor analysis: Analyze competitors' keywords to identify opportunities for differentiation.

Ad copy generation

ChatGPT simplifies ad copywriting for Baidu SEM by:

Writing engaging headlines: Create headlines that address user pain points or offer unique solutions.

Using ChatGPT to generate ad variations for Baidu

Writing strong CTAs: Encourage actions with CTAs like “现在购买，享受限时优惠” (“Buy Now and Enjoy Limited-Time Offers!”).

Using ChatGPT to generate CTA variations for Baidu ads

Adding urgency: Use time-sensitive language to drive clicks, e.g., “仅剩48小时，抢购开始！” (“Only 48 Hours Left – Shop Now!”).

Using ChatGPT to generate time-sensitive language in Simplified Chinese for Baidu ads

Data analysis and insights

Baidu Tongji lets you download analytics reports as CSV or PDF. However, opening a CSV directly may show garbled Chinese characters. To fix this, follow these steps:

Open Excel and go to the Data tab.

Click From Text and select your exported CSV file, then click Import.

In the import wizard, choose Delimited and set File Origin to Chinese Simplified. Click Next.

Select Comma as the delimiter and click Next.

Click Finish to complete the import.

Once you have a usable spreadsheet file, you can upload it to ChatGPT to process data from Baidu Analytics. You can then ask ChatGPT to:

Generate reports: Summarize campaign performance and user behavior.

Provide actionable recommendations: Suggest optimizations for ad targeting, keywords, and content strategies.

Using ChatGPT to summarize Baidu Analytics campaign data

Social media and content promotion

Leverage ChatGPT for content promotion by:

Creating tailored posts: Develop WeChat, QQ, and other social media content optimized for local platforms.

Planning schedules: Automate content releases for consistent engagement.

Baidu marketing requires careful localization, strong SEO strategies, and compelling content. ChatGPT can make these tasks more efficient, helping you stay competitive and better connect with Chinese audiences. Start exploring how ChatGPT can fit into your marketing strategy, and take steps toward a more impactful approach for Baidu.

Chinafy can connect you with our expert partners to optimize your content, streamline performance, and set up a Baidu marketing machine.