Blog / How to Set-up your Baidu Webmaster Account in 2024

How to Set-up your Baidu Webmaster Account in 2024

A Baidu Webmaster Account is a prerequisite to unlocking numerous features such as indexing a website on Baidu. 

This guide walks you through the i) requirements and ii) process to get a Baidu Webmaster Account.

A few things to note before you begin:

- Please note that in order to register for a Baidu Webmaster Tools account, you will require a Chinese Phone number.
- The Baidu Webmaster Portal is in simplified Chinese only. You can use Translation tools but note there may be some inaccuracy.
- You will need access to your website or someone with access to your website, to verify your ownership of the site.
- Note that these screenshots are taken at the time of writing and therefore subject to change as the platform evolves.

Step 1: Register here for a Baidu Webmaster Account

Link not working? Try this instead:

Step 2: Verify your Baidu Webmaster Account

You should receive a SMS confirmation via the phone number you have entered. As of May 2022, Baidu is no longer accepting overseas phone numbers for account registration.

Step 3: Add a new site to your Baidu Webmaster Account

Click Add Websites on Baidu Webmaster Portal. You may verify website is yours via 1 of 3 options. Once you have successfully verified your site, you will see a success message pop up notifying you that your submission has been successfully completed.

File verification by downloading a verification file to place into your website’s root directory

Copy & paste the HTML code provided by Baidu into your site’s header settings

By adding a CNAME record to your DNS

Now that you're set on Baidu, 
Check out this guide on indexing your website on Baidu.

Don't get left behind.
Optimize your website for the world's fastest-growing consumer market. Start today, cancel anytime.
Make your website work in China
Enter in a few details and one of our Chinafy team members will reach out to you shortly with a plan and next steps to 'Go Live' in China.
Which website do you want to Chinafy?
Tell us your name?
What best describes your company role?
What's your Work Email Address?
What would you like to discuss?
Have a discount code?
By clicking 'Get Started', I also agree to Chinafy's Terms of Service & Privacy Policy.
Thanks for getting in touch!
One of our China experts will be in touch with you via email within the next 24 hours with

1 - Expected post-Chinafy results
2 - Your Custom Plan
3 - Next steps.

P.S. Make sure to check your promotions inbox in case our message lands there.
Please feel free to check out our case studies or blog in the meantime.
[[embed: get started form inline type]]

Related Stories

Load More

Notey will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.