A Baidu Webmaster Account is a prerequisite to unlocking numerous features such as indexing a website on Baidu. 

This guide walks you through the i) requirements and ii) process to get a Baidu Webmaster Account.

A few things to note before you begin:

- Please note that in order to register for a Baidu Webmaster Tools account, you will require a Chinese Phone number.
- The Baidu Webmaster Portal is in simplified Chinese only. You can use Translation tools but note there may be some inaccuracy.
- You will need access to your website or someone with access to your website, to verify your ownership of the site.
- Note that these screenshots are taken at the time of writing and therefore subject to change as the platform evolves.

Step 1: Register here for a Baidu Webmaster Account

Link not working? Try this instead: passport.baidu.com

Step 2: Verify your Baidu Webmaster Account

You should receive a SMS confirmation via the phone number you have entered. As of May 2022, Baidu is no longer accepting overseas phone numbers for account registration.

Step 3: Add a new site to your Baidu Webmaster Account

Click Add Websites on Baidu Webmaster Portal. You may verify website is yours via 1 of 3 options. Once you have successfully verified your site, you will see a success message pop up notifying you that your submission has been successfully completed.

File verification by downloading a verification file to place into your website’s root directory

Copy & paste the HTML code provided by Baidu into your site’s header settings

By adding a CNAME record to your DNS

Now that you're set on Baidu, 
Check out this guide on indexing your website on Baidu.