In this section we break a page into it's buckets so we can evaluate those resources that loaded earlier vs later.
Average Time for X Resources
Bucketed Time for X-Y Resources
Original Page
Page in China
The most critical resources are typically loaded among the first 100 resources.
About the Visual Speed Test
Non-Chinese Websites load an average of 5-8x slower in China. This is the combined result of a site's hosting infrastructure, code-level compatibility with China's internet (e.g. blocked resources), the optimisation, or lack thereof, of its resources, and China networks.
Enhancing Your Visitor Experience. A positive visitor experience is directly correlated with higher user engagement, reduced bounce rates, and increased conversions.
Increasing Conversions. Visitors who don't find what they're looking for, are likely to leave your site to search elsewhere.Optimize performance to optimize for search visibility, engagement and ultimately conversions.
Reducing Bounce Rates. Over 40% of consumers will leave a website that takes more than 3 seconds to load. Because 90% of search happens on mobile in China - making sure that your website loads quickly, and completely, on devices that are more network and bandwidth sensitive is especially critical to a business' website results.
Improving Your Baidu SEO. Poor performance compromises search visibility. While various factors impact SEO - Page Speed impacts your bounce rate, page views and other user experience metrics listed that are factored into both Google and Baidu's Search Ranking Algorithms.
Note that a slight deviation (1-3%) in the # of resources is expected from location-to-location. As network traffic and congestion is continually changing, be sure to run this test a few times to establish more accurate results.
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FAQs
What is the impact of on-page resource optimisation on my website?
Hosting is part of the solution, but does not address other variables that could cause your site to load slowly or incompletely. Even if a company acquires an ICP license (an onshore business entity is required to host a site in China), their site may still require resource modifications within their site to perform optimally in China.
If the option is available to host onshore, then that is still preferable over offshore hosting. However, for those hosted offshore, your choice of Hosting and Networks can nonetheless still have a 2-8 second impact on page loading times in China.