It’s never been easier to optimize your Squarespace site for China than it is today.
While WordPress remains the growth leader for self-hosted content management systems (CMS) and preferred choice for most mid-large size companies, hosted CMS platforms targeting SMEs have experienced notable rapid growth, propelled further by the emphasis on digital during Covid-19.
Squarespace in particular has seen year-on-year growth in users of 114% in 2019 (Kinsta), and more recently, with funding of $300 million at a $10 billion valuation just this past March (Newsroom), are positioned to capture more of the website builder market share.
At the same rate, China’s economy grew by 2.3% in 2020 amidst the backdrop of Covid. As the only major economy to have expanded, Chinese consumers continue to look overseas and it’s no wonder Chinafy has seen a growing influx of Squarespace inquiries.
China web compatibility and performance remain a technically complex topic, which is why most websites face issues with loading speed and deliverability in China. All websites that come to Chinafy require a varying degree of manual engineering, architectural, and infrastructural work.
Sites built with Squarespace are no exception, that is, until now.
Off-the-shelf, Squarespace sites take -
Over 30 seconds to load in China on average, if at all. See Table 1
Isn't able to completely deliver web components including more obvious blocked resources - like Google APIs, Vimeo or Youtube Videos, Maps but less obviously, are slow to deliver resources like images, APIs, and third-party resources. See Table 2.
More on "Does Squarespace work in China?"
However, Squarespace has always been unique in that, relative to other website builders, the platform remained largely template-driven with limited customizations beyond the design level.
The Chinafy platform has helped to optimize a number of Squarespace sites for China since its inception. Building towards a more automated approach, we’ve now architected an intelligence system that actively monitors and adapts Squarespace sites to load fast and fully in China without the manual intervention needed previously.
Squarespace sites using Chinafy -
Load 7.7x faster on average in China than without Chinafy
Deliver 98% of resources more effectively
Reduce China visitor bounce rates by roughly 83%